If you can’t measure it, why do it?
On the web, every click, action, download, ranking, cost and purchase can be tracked.
The twentysix Search team achieves great results by ethical means in some of the toughest industries – including finance, travel, motoring, property, insurance, healthcare and retail to name a few. Before any work is undertaken, twentysix Search sit down with our clients to agree exactly what we want to achieve, and how to measure the success of those activities.
What does your business want to achieve from search engine marketing?
There are many approaches to answering that question. Here are some possible metrics you may consider using:
- Position Based: i.e. five top 10 rankings by Quarter 4
- Visitor Based: i.e. 2000 extra visitors per month via search
- Outcome Based: i.e. 250 eVoucher downloads in 3 months
- Market Share based: i.e. Higher percentage of rankings than ‘X’ on agreed keywords
- Cost Based: i.e. Sub £0.50 cost per visitor
- ROI Based: i.e £40,000 turnover from SEO activities
Contact us now to find out how twentysix Search can help you achieve your targets.